Analytics.

Know what's happening on your site. Every article filed under this job, most read first, plus the pick and the one alternative worth comparing it to.

Business · Analytics

GA4 is free. Your data is not permanent.

Google gives away analytics at any traffic level and takes payment in a way nobody reads the terms on: a free property keeps your user and event level detail for 14 months, and then deletes it. 26 months is an enterprise option.

Read the article →

On the Stack

Analytics: GA4 or Plausible

Know what's happening on your site.

The Pick

GA4↗ Free, the standard, integrates with Google Ads.

Anyone running paid ads, conversion tracking and Google Ads attribution live here
Free at any traffic level, with events, funnels and audiences
Deep data: BigQuery export, Search Console and YouTube tied in

The Alt

Plausible↗ Privacy-first, simple, no cookie banner needed.

One clean dashboard you will actually read every week
No cookie banner needed, no personal data stored, GDPR-friendly by default
A script under 1KB, so it does not slow the site down

The full side-by-side: price, standout, and when to skip each →

Hustle hacks direct in your inbox.

Every category

every article on this site files under 1 of these jobs

Each category matches 1 row of the Stack✦see the picks